Export marketing plans should be specific about all of the following except
A. the tactics required to make the strategy operational.
B. the markets to be developed.
C. the marketing strategy for servicing the markets.
D. the management plan.
Answer: D
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It is often very helpful when preparing the research report to:
A) use #2 pencil B) assume the role of the reader and ask: "What's in it for me?" C) follow a previously-written report carefully D) consult frequently with client employees E) none of the above
When a direct cause-and-effect relationship cannot be established between revenues and costs, the costs are
A) not expensed and remain as assets on the balance sheet. B) expensed among the accounting periods that benefit from the costs. C) expensed immediately in their entirety. D) expensed equally each year.
Answer the following statements true (T) or false (F)
1. Lewin’s force field analysis model states that the drivers for change must be stronger than the restraining forces in order for the change to work. 2. Sixty to seventy percent of all organizational change projects are successful. 3. Intrapreneurship is an external force for change. 4. Technological advancement is an external force for change. 5. Coercion is the most common approach to addressing resistance to change.
If merchandise sold on account is returned to the seller, the seller may inform the customer of the details by issuing a
A) sales invoice B) purchase invoice C) credit memo D) debit memo