It is often very helpful when preparing the research report to:
A) use #2 pencil
B) assume the role of the reader and ask: "What's in it for me?"
C) follow a previously-written report carefully
D) consult frequently with client employees
E) none of the above
B
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The normal balance of Sales Returns and Allowances is a credit
Indicate whether the statement is true or false
Which of the following is an acceptable way to handle dialectical tensions?
A. recalibration B. spiraling confirmation C. resolve the tension as one whole issue D. weigh heavily on one side
Emphasizing how your product or service meets your audience's needs is part of which aspect of the AIDA approach for organizing sales messages?
A) Grabbing your audience's attention B) Creating a sense of desire in your audience C) Making it easy for the audience to act D) Building your audience's interest E) Letting your audience know how to respond
Stakeholder is a person who has an interest and investment in an organization and expects a return on the investment in the form of “perks,” free tickets, meals, etc.
a. True b. False