Media alliances have the goal of developing or expanding into new market at both the domestic and international levels
True
False
True
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The World’s Toughest Job campaign did not have target audience members engaging in things such as entering contests or submitting ideas or comments to American Greetings. Instead, American Greetings simply presented its persuasive message to consumers. This approach is typical of which one of the following models?
a. asymmetrical communication b. single communication c. press agentry d. direct communication
What are the two main purposes of a conclusion?
What will be an ideal response?
Methods in criticism are
a. a variety of perspectives critics use to talk about and analyze television texts. b. sets of technical vocabularies, analytical constructs, and normative assumptions. c. tools that allow critics to organize their observations and communicate their insights systematically and efficiently. d. shared codes that critics and readers learn to understand and use to talk about TV texts. e. All of the above.
A critical decision is one that
a. rests on true arguments. b. can be criticized. c. survives the test of a relevant set of criteria. d. proves to be the most effective in action.