Fans of Cheerwine cherry-flavored cola are able to explain why Cheerwine is superior to any other type of cherry cola. They are scattered throughout the southeastern United States and are extremely brand loyal. The characteristics of this target market indicate that a promotional mix with _____ should be used.
A. less publicity and sales promotion and more personal selling
B. more advertising and sales promotion and less personal selling
C. more sales promotion and personal selling and less advertising
D. less sales promotion and more advertising and personal selling
E. more advertising and less sales promotion and public relations
Answer: B
You might also like to view...
Major appliances, furniture, and clothing are typical examples of ________ products
A) convenience B) shopping C) unsought D) specialty E) capital
________ involves actually distinguishing the firm's market offering to create superior customer value
A) Mass customization B) Differentiation C) Market segmentation D) Diversifying E) Targeting
Research reports prepared by consultants for their clients tend to be rather formal
Indicate whether the statement is true or false
Which method of preparing the operating activities section of a cash flow statement is recommended by the Financial Accounting Standards Board?
What will be an ideal response?