Which of the following is essential to generating a sale from an early majority buyer?
a. low price
b. high levels of promotion
c. vision of achievement of a revolutionary breakthrough
d. reference from a trusted colleague
e. all of the above
d
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An example of a firm that pursues a differentiation strategy is
A. Cartier. B. Lexus. C. Bic. D. A regional discount gas station chain. E. Home Depot.
Burger King in Mequon, Wisconsin, was not allowed to have a sign taller than 10 ft. and could not have any neon lights on the outside of the building. This is an example of the use of a
A. licensing requirement. B. building code. C. blue law. D. common maintenance code. E. trading area code.
Even though media may have a "box score" mentality in covering a crisis, a public relations practitioner should avoid speculation
Indicate whether the statement is true or false
One of the first factors that increased the importance of human resource management was
a. the 1964 Civil Rights Act. b. the worker revolution. c. technological advances in computers. d. the increase in manufacturing. e. the growth in the service sector.