A ________ is a name, term, symbol, or other unique element of a product that identifies one firm's products and sets it apart from the competition
A) patent
B) brand
C) license
D) position
E) value proposition
B
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Which of the following normally would trigger the billing process in a B/AR/CR process?
a. remittance advice b. shipping notice c. picking ticket d. customer acknowledgment
You received a request for information that included a list of questions numbered 1 through 10. When you reply, ________
A) answer the first five questions only, as 10 is too many to address in one message B) include your answers ordered 1 through 10 as well C) reorder the questions according to their relative importance D) label your answers A through J, to downplay the inappropriately large number of questions asked E) answer only as many questions as you can fit on one page
Committee buying in large retail chains
A. makes it difficult for the seller to see a buyer personally. B. makes the buyers work as a group, and thus lowers costs. C. reduces the impact of a persuasive sales rep. D. allows a sales rep to avoid a difficult buyer. E. All these answers are correct.
Addressability allows customers to respond to a company's marketing communications by expressing their reactions and desires directly to the company.
Answer the following statement true (T) or false (F)