Explain why an ad might need to be modified from one country to the next
What will be an ideal response?
Differences in culture, demographics, and economic conditions will impact how effective or acceptable an advertisement will be in other countries. In addition, changes in the use of language and imagery may be required to be appropriate to the foreign culture. Also, countries have varying laws regulating advertising.
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In closing, Cost of Goods Sold is debited and Income Summary is credited
Indicate whether the statement is true or false
A "merchant" is defined as a person who:
a. is a dealer in a particular type of goods. b. by his occupation holds himself out as having knowledge or skills peculiar to certain goods or practices. c. employs an agent or broker whom he holds out as having such knowledge or skill. d. All of these.
Vacation Adventures, Inc., and Wild River Tour Company plan to merge. Most likely, the articles of merger will be filed with
A. the county recording office. B. the local chamber of commerce. C. the state's secretary of state. D. the national travel agents' association.
Brody Dominic is a famous movie actor and the brand ambassador for his clothing company, Dominikent. Consumers tend to like the collection at Dominikent mainly because Dominic is a style icon himself. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing B. Place marketing C. Event marketing D. Idea marketing