The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________,
A) point-of-parity
B) point-of-difference
C) point-of-conflict
D) point-of-weakness
E) point-of-presence
B
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The articles of incorporation should specify the life of the corporation
Indicate whether the statement is true or false
Any business transaction can be thought of as an exchange of "something" of value for money-where money is the price.
Answer the following statement true (T) or false (F)
In 1967, Lockheed planned to build a wide-bodied passenger aircraft called the L-1011 Tri Star airbus. The pre-production phase of the Tri Star project was planned to end in 1971 and total $1B
Lockheed planned to sell 35 aircraft per year for six years between 1972 and 1977 with an operating profit of $2M per aircraft. This sales forecast was aggressive as it represented a market share of 45% of the world market for wide-bodied aircraft (which was forecast to be about 80 aircraft per year). By 1971 the company was in financial distress and had to seek a government bailout. At the end of 1967, Lockheed had 11.3 million shares outstanding which traded at $70 per share. If the market had known the NPV of the L-1011 project at that time, then what would the stock price have been? A) Larger than $70; hard to tell without more information B) Much less than $70, as the project clearly had a large, negative NPV C) About $70; the NPV of the project was close to zero D) $70; the NPV of a project does not affect the stock price
There may be some formal, pompous people on the board at Mayweather Dairies, but the chairman and chief executive officer-Mr. Mayweather himself-is not one of them. He is as comfortable talking to dairy farmers or truck drivers as he is corporate executives. Mr. Mayweather's behavior illustrates the dimension of political skill known as
A. organizational politics. B. networking ability. C. interpersonal influence. D. apparent sincerity. E. social astuteness.