If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is
A. lifestyle.
B. motives.
C. personality.
D. benefit expectations.
E. personality attributes.
Answer: B
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When asking for an adjustment from a company, what is being asked for?
A) The settlement of a claim B) An opportunity to file a formal complaint C) An opportunity to suggest how a product or service could be improved D) A resolution to a problem before further steps are required E) A discount on a product or service
Which of the following is not an example for safeguarding inventory?
A) Storing inventory in restricted areas. B) Physical devices such as two-way mirrors, cameras, and alarms. C) Matching receiving documents, purchase orders, and vendor's invoice. D) Returning inventory that is defective or broken.
Which of the following is an incorrect enterprise view of information technology?
A. Granularity is coarse for executives and fine for analysts B. Processing is OLTP for executives and OLAP for analysts C. Processes are analytical for executives and transactional for analysts D. None of these
Chris convinces Dion, who does not understand English, to sign a $1,000 note that Dion believes is an application for a credit card. Chris negotiates the note to EZ Finance Company. Dion
A. can avoid payment on the note even if EZ is an HDC. B. can avoid payment on the note only if EZ is a holder. C. must pay EZ the amount that it paid for the note. D. must pay the note in full.