Mini-Case Question. Coller Inc, because of a weak competitive advantage, is unable to produce desired levels of performance, and considers using a strategic market plan that allows it to exit the market slowly
The firm decides to improve its short-run performance by reducing marketing and sales expenses and systematically raising prices. In this example, Coller Inc is most likely to be using which of the following defensive core strategies?
A) a decentralization strategy
B) a disintermediation strategy
C) a harvest for cash flow strategy
D) a divest for cash flow strategy
E) a reduce market focus strategy
C
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