Asking the audience to reexamine long-held opinions is one of the goals of what?
A) Persuasive claims
B) Persuasive adjustments
C) Persuasive presentation of ideas
D) Persuasive requests for action
E) Sales and marketing
Answer: C
Explanation: C) You may encounter situations in which you simply want to change attitudes or beliefs about a particular topic, without asking the audience to decide or do anything–at least not yet. The goal of your first message might be nothing more than convincing your audience to reexamine long-held opinions or to admit the possibility of new ways of thinking.
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Wash N' Dry Company purchased equipment for $45,000. Total depreciation of $36,000 was recorded. On January 1, 2017, Wash N' Dry exchanges the equipment for new equipment, paying $54,000 cash. The market value of the new equipment is $65,000. Prepare the journal entry to record this transaction. Assume the exchange has commercial substance. Omit explanation.
What will be an ideal response?
Pricing of services
a. requires the same approach as pricing of products. b. uses a markup percentage to add the cost of overhead to the direct costs of labor, materials, and parts. c. always requires three pricing computations, one for materials, one for parts, and one for labor. d. is less accurate than pricing of products.
Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share?
A. Beyond a certain volume of promotion, diminishing returns set in. B. Certain industries have a practice of spending a low amount of dollars, relative to sales, on advertising. C. There is no minimum level of exposure for advertising to have an effect on sales. D. Advertising will not stimulate economic growth for the industry. E. The firms with large market share do not have to advertise anymore.
Why might a firm choose to strengthen the relationship between itself and its suppliers?
What will be an ideal response?