The two dimensions of Russell's model of affect are ____________ and ____________
a. centrality; dominance
b. pleasure; arousal
c. centrality; permanence
d. pleasure; regret
e. fullness; looseness
b
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In the Snyder model that develops a framework to address ethical crises, ________________ crises occur within the organization but are rare and unpredictable.
a. Internal-normal b. External-normal c. Internal-abnormal d. External-abnormal
_______ planning defines the actions the company will take if the initial marketing strategy does not achieve results.
Fill in the blank(s) with the appropriate word(s).
Which of the following statements about culture and consumer behavior is true?
A. Culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people. B. Different cultural subgroups are likely to require different marketing mixes. C. Culture may exert many subtle influences on other aspects of consumer behavior. D. All these statements are true.
The writer of a put option hopes that the price of the underlying stock will rise because
A) the option is more likely to be exercised. B) the option is less likely to be exercised. C) the buyer of the put will have to purchase the stock at a higher price. D) the value of the put option will increase in the secondary market.