Marketing managers use a market penetration strategy to target:
A) individuals who have never used the product or service.
B) offshore customers who have a need for the product or service.
C) individuals who are buying your product or service or a direct competitor's.
D) individuals who buy closely-related products or services.
C
You might also like to view...
Furniture and equipment are examples of tangible assets
a. True b. False Indicate whether the statement is true or false
In testing account balances, haphazard sampling is an acceptable method of sampling provided the auditor believes the sample to be which of the following?
a. Statistically sound. b. Representative of the population. c. Representative of the sample. d. In the upper stratum.
When developing a strategy, how should marketing managers use information on trends and patterns about the different generations, including Baby Boomers, Generation X, and Millennials?
A. Marketing managers should ignore generational generalizations. B. Marketing managers should use generalizations about generations as a starting point only. C. Marketing managers should only use generational generalizations when it comes to decisions about technology. D. Marketing managers should craft strategies solely using generational generalizations about their target market. E. None of these answers is correct.
What does the HR manager at Tetra PAK Inc. look for every time she makes a hire?
A. people from United States B. people who could relocate internationally and handle it well C. people who do not travel often D. people who are interested in other countries