Semiotic democracy refers to individuals' freedom to make their own meaning from media content
Indicate whether the statement is true or false
true
Communication & Mass Media
You might also like to view...
A secondary source of information is usually better than a primary source
Indicate whether the statement is true or false
Communication & Mass Media
Measuring audience ________ can be done by looking at sales figures or increase in market fares
a. action b. awareness c. attitude d. evaluation
Communication & Mass Media
CPM is a comparison tool used in marketing. However, unless you have another station or medium with which to compare CPM, the figure is meaningless
True False
Communication & Mass Media
Uses and gratification assumes that consumers of mass media are active agents who deliberately choose what pleases them
a. True b. False Indicate whether the statement is true or false
Communication & Mass Media