Semiotic democracy refers to individuals' freedom to make their own meaning from media content

Indicate whether the statement is true or false


true

Communication & Mass Media

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A secondary source of information is usually better than a primary source

Indicate whether the statement is true or false

Communication & Mass Media

CPM is a comparison tool used in marketing. However, unless you have another station or medium with which to compare CPM, the figure is meaningless

True False

Communication & Mass Media

Measuring audience ________ can be done by looking at sales figures or increase in market fares

a. action b. awareness c. attitude d. evaluation

Communication & Mass Media

Uses and gratification assumes that consumers of mass media are active agents who deliberately choose what pleases them

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media