Measuring audience ________ can be done by looking at sales figures or increase in market fares
a. action
b. awareness
c. attitude
d. evaluation
A
Communication & Mass Media
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Describe the three steps of the perception process.
What will be an ideal response?
Communication & Mass Media
If you are concerned about forgetting your speech, you should
A) read from a manuscript. B) make an impromptu presentation. C) memorize your speech. D) speak extemporaneously.
Communication & Mass Media
Define a high-context culture
What will be an ideal response
Communication & Mass Media
________ refers to the logical proof that speakers employ-their arguments and rationalizations.
A. Style B. Syllogism C. Logos D. Ethos
Communication & Mass Media