Marta decided that a growing Latino population has created an opportunity to market her family's salsa recipes. Which type of opportunity is she focusing on?
A) technological discoveries
B) demographic change
C) economic dislocations
D) calamities
E) government initiatives
B) demographic change
Explanation: Start-ups often capitalize on demographic changes. For example, all kinds of health care organizations have sprung up to serve an aging population.
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A(n) ________ can use multidimensional scaling to create perceptual maps
A) intranet analysis B) marketing information system C) data warehouse D) marketing decision support system E) competitive intelligence system
Which of the following is the SEC authorized by Congress to do? I. Monitor the standard-setting process of the FASB II. Set accounting standards III. Investigate and punish cases of deceptive financial reporting
a. Only III b. I and III c. I and II d. I, II, and III
The standard normal distribution has a mean of one and a standard deviation of zero
Indicate whether this statement is true or false.
The best way to ship a large shipment of coal (which is a heavy and bulky good) from Pennsylvania to California at a relatively low cost would be to use
A. air. B. water. C. a pipeline. D. trucks. E. rail.