A(n) ________ can use multidimensional scaling to create perceptual maps
A) intranet analysis
B) marketing information system
C) data warehouse
D) marketing decision support system
E) competitive intelligence system
D
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Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________
A) product communications B) market development C) dual adaptation D) diversification E) communication adaptation
Although the presumed goal of a journalist is objectivity, pure objectivity is impossible
Indicate whether the statement is true or false
Temporal aggregation refers to ______.
a. temporarily aggregating customer orders till economies of scale can be achieved b. combining orders from the same customer over a period of time c. waiting to make sure customer has ordered a full truckload d. waiting for customers in a given country to order such that a full shipload of products can be accumulated
Use ________ before words that start with a consonant, a long-sounding u or u sound, or the sound of w
a. an b. a