How can an organization measure the success of training?
What will be an ideal response?
ROI, customer satisfaction and employee satisfaction were discussed as ways to measure training success. ROI and customer service are results metrics, while employee satisfaction is a reaction metric. There are strong correlations between employee satisfaction and customer satisfaction, and indirect relationships with ROI through individual productivity and accuracy/quality of work.
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Sarah comes across an online ad promoting a new deodorant that is priced much lower than the one she regularly uses. She goes to a nearby supermarket and uses a free sample pack to evaluate the deodorant
According to Rogers' diffusion theory, Sarah is in the ________ stage of the adoption process. A) awareness B) interest C) trial D) adoption
Which of the following statements is true of the Federal Trade Commission (FTC)?
A. It enforces the disclosure provisions of the warranty act and regulations. B. It does not permit consumers to sue the maker for failure to fulfill the terms of the warranty. C. It applies to all sellers of a "consumer product" that costs less than $5. D. It requires a seller of consumer goods to give a written warranty, either full or limited.
How can marketers use elements of the marketing mix to improve product quality?
What will be an ideal response?
The data field "salary" can be best described as
A) nominal data. B) interval data. C) ordinal data. D) ratio data.