How is the content strategy document different from a content calendar?
a. The content strategy document briefly summarizes all content decisions while the content calendar captures which content is scheduled and prioritized for the organization.
b. The content strategy document briefly summarizes the content type and channel while the content calendar captures which content is scheduled and prioritized for the organization.
c. The content calendar briefly summarizes all content decisions while the content strategy document captures which channels to use and their order of priority.
d. The content calendar captures which content is scheduled and prioritized for the organization while the content strategy document captures which channels to use and their order of priority.
e. None of these.
a. The content strategy document briefly summarizes all content decisions while the content calendar captures which content is scheduled and prioritized for the organization.
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Which of the following statements is true of a top down-oriented organization?
A. It typically views the senior management as a final element or afterthought. B. Customers are at the top of the organization's structure. C. Upper management is at the top of the hierarchy. D. It typically focuses on individual needs of customers rather than its products.
Lilly's Corporation has working capital of $620,000, and Harmon Corporation has working capital of $840,000. Which of the following statements is incorrect?
A. If Lilly Corporation is smaller than Harmon or has lower current liabilities; Lilly could be more liquid than Harmon. B. Since working capital is an absolute amount, other factors such as size of the company and materiality will help to determine liquidity of these two companies. C. Since Harmon's working capital exceeds Lilly's working capital, it is safe to conclude that Harmon is more liquid than Lilly. D. None of these answers is correct.
Which distribution network design is being used when the distributor/retailer delivers the product to the customer's home instead of using a package carrier?
A) Manufacturer storage with direct shipping B) Manufacturer/distributor storage with customer pickup C) Distributor storage with package carrier delivery D) Distributor storage with last mile delivery
Goodwill is the value attributable to good employee morale.
Answer the following statement true (T) or false (F)