When markets are comprised of people with differing product needs, the marketing manager should use a(n) ____ strategy.
A. concentrated or differentiated targeting
B. market-intensive
C. integrated
D. product-oriented
E. undifferentiated
Answer: A
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Although teenagers do not have the income of older consumers, they are still an attractive marked based on income. Why?
A) Because they have less money, they are more careful of how they spend it. B) Parents lead the teenagers into what they buy; hence any understanding of adult buying patterns can be useful for teenagers as well. C) Teenagers have more consumer confidence and are, therefore, more likely to be swayed by promotional material. D) Teenagers don't have the income of adults, but it's almost all discretionary, meaning that they can spend it as they see fit.
According to the dynamic process model, two different types of expectations have opposite effects on perceptions of service quality. One of these is that ________ overall service quality
A) increasing customer expectations of what the firm will deliver improve the perceptions of B) increasing customer expectations of what the firm will deliver decrease the perceptions of C) decreasing customer expectations of what the firm should deliver decrease the perceptions of D) decreasing customer expectations of what the firm will deliver improve the perceptions of E) increasing customer expectations of what the firm should deliver improve the perceptions of
Included in the Employee Retirement Income Security Act are the following:
a. provisions requiring minimum funding of pension plans. b. minimum rights to employees upon termination of their employment. c. creation of the Pension Benefit Guaranty Corporation. d. provisions requiring minimum funding of pension plans and minimum rights to employees upon termination of their employment. e. provisions requiring minimum funding of pension plans, minimum rights to employees upon termination of their employment, and creation of the Pension Benefit Guaranty Corporation.
The World Wide Web consists of ________ of computers that support a standard set of rules called Hypertext Transfer Protocol (HTTP)for the exchange of information.
A. hundreds B. thousands C. millions D. billions