What is the difference between a traditional and nontraditional public? Can a nontraditional public become a traditional public?
What will be an ideal response?
Answer: Traditional publics are those with whom an organization has an ongoing, long-standing relationship. Nontraditional publics are those who are unfamiliar, but come into contact with an organization because of their potential to affect the organization's ability to achieve its goals. The book cites two examples: Nigerian women who forced an oil company to provide economic assistance near one of its refineries and the gay and lesbian community, which has flexed both political and economic muscle. Both the Nigerian women and the gay community have emerged as traditional publics.
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As we get to know others, physical attractiveness diminishes in importance as a factor in interpersonal attraction
Indicate whether this statement is true or false.
CHOOSE ALL THAT APPLY. When a person does not receive the social support that he or she expected from a particular relationship, that person may experience ______.
a. an increase in relational closeness b. disappointment and rejection c. feeling worse about the situation than prior to seeking support d. feeling more competent and capable
Nathan's audience consists of young fathers and college students. Nathan has identified the __________ associated with his audience.
A. beliefs B. platitudes C. roles D. values
List and describe four ways to resist persuasion.
What will be an ideal response?