"So in looking at the A, B, Cs of CPR we've learned about clearing airways, and checking for breathing. That's A and B, now let's go on to C." This illustrates which principle of clear explanation?
A. Use emphasis cues
B. Use signposts
C. Use examples
D. Use analogies
E. All of these answers are correct.
Answer: B
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Adam wants to know if his ad for the local city council candidate is more persuasive if the candidate attacks his opponent or focuses on his own political agenda. In order to test this, Adam could use:
a. a survey b. likert-scales c. an experiment d. a direct comparison
Barbie was speaking to her audience about time management. As part of her presentation, she
relates the mid term exams that students are taking to the principles she is covering in her presentation. Which principle is she using for making her presentation memorable? A) using movement to ?act out? part of the story you are telling B) making sure ideas are simple and well defined C) connecting life experience with new information D) using a humorous example
______ is a theory that suggests people can be persuaded by logic, evidence, and reasoning, or through a more peripheral route that may depend on the credibility of the speaker, the sheer number of arguments presented, or emotional appeals
a. Cognitive dissonance b. The hierarchy of needs c. The elaboration likelihood modelof persuasion d. Positive motivation
Gender influences communication expectations in cultural settings
Indicate whether the statement is true or false.