______ is a theory that suggests people can be persuaded by logic, evidence, and reasoning, or through a more peripheral route that may depend on the credibility of the speaker, the sheer number of arguments presented, or emotional appeals
a. Cognitive dissonance
b. The hierarchy of needs
c. The elaboration likelihood modelof persuasion
d. Positive motivation
c
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As of 2017, approximately ______ of U.S. homes had at least one HDTV set.
A. 33% B. 50% C. 64% D. 79%
Which phrase best describes the communications planning process?
a. rigidly defined and structured b. rapidly changing in response to social and cultural shifts c. must be based on the ROPES approach d. fluid and dynamic yet requires structure and process
_____ jealousy refers to the actions you might take in response to jealous feelings and emotions
Fill in the blank with the appropriate word.
The biggest difference between a series of single-shot ads and a campaign is
a. Ad size b.The taglines c. Continuity d. Variation in visual content