In the context of the net promoter score (NPS), scores of 6 or below represent__________, unhappy customers who may spread negative comments
A) detractors
B) passives
C) promoters
D) campaigners
A
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Describe the three major categories of the data collection procedures for concept testing
What will be an ideal response?
According to a study by McKinsey & Company, most executives worldwide agree that environmental, social, and business trends represent critical challenges for company strategy and performance.
Answer the following statement true (T) or false (F)
All of the following are change levers that Robert Simon suggests focusing on except:
a. Interactive controls b. Diagnostic controls c. Alignment metrics d. Belief systems
Which of the following statements about budgeting is false?
A. Budgeting forces managers to think ahead and formalize future objectives. B. The master budget should only be prepared by top management. C. Budgets create standards for performance evaluation. D. Budgeting is an aid to planning and control. E. Budgets help coordinate the activities of the entire organization.