A good example of a "campaign brand" as opposed to an organization brand is
a. The World Wildlife Fund's Saving Endangered Species campaign
b. The American Legacy Foundation's Truth©
c. Greenpeace's Ships at Sea Whale Protection campaign
d. Amnesty International's Make Some Noise — Save Darfur campaign
e. Oxfam's Make Trade Fair campaign
B
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When high ethical principles are deeply ingrained in the corporate culture of a company, culture can function as a powerful mechanism for all of the following EXCEPT
A. gaining employee buy-in to the company's corporate values. B. communicating ethical behavioral norms. C. gaining employee buy-in to the company's business principles. D. boosting short-termism. E. gaining employee buy-in to the company's moral standards.
The setup cost to make a carpet is $20 per setup. The holding cost is $2.00 per yard per year, and the annual demand is 12,000 yards. The manufacturing facility operates 300 days, and 120 yards of the carpet are produced per day. Given this information, what is total annual set up cost?
a. $600 b. $500 c. $400 d. $300
In traditional channel systems, the channel members
A. are integrated. B. usually have a common product-market commitment. C. consider traditional values-like cooperation and respect-as central to their relationship. D. make little or no effort to cooperate with each other. E. have franchise contracts.
A(n) _____ is a document that describes detailed information about each WBS item
Fill in the blank(s) with correct word