Figure 2-5Lego has traditionally been successful selling its classic construction sets to boys. Recently, Lego introduced a line of building toys especially for girls called Lego Friends. It includes feminine characters, pink and purple theme colors, and allows girls to construct more story-related activities. The company felt this was a way to reach into the girl's toy market where alternatives include princess games and accessories. Considering Figure 2-5 above, this is an example of a ________ strategy that would be found in quadrant ________.
A. product-market expansion; D
B. market penetration; A
C. product development; B
D. diversification; D
E. market development; C
Answer: D
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Which consumer buyer behavior trend suggests that the traditional roles, lifestyles, and interests of both men and women are becoming blurred?
A) age complexity B) gender complexity C) active, busy lifestyles D) individualism
The Heath Corporation reported net income for 2018 of $177,500. Heath began the year with 100,000 shares of $5 par value common shares outstanding and 2,500 shares of $100 par value 8% preferred shares outstanding. On October 1, Heath sold 10,000 shares of common stock for $6 per share. Heath paid dividends to the common shareholders in December. The weighted average number of common shares used to compute earnings per share for 2018 is
A. 105,000. B. 100,000. C. 102,500. D. 110,000.
Tom recently gave a presentation at work highlighting the problems with customer service. He asked all his coworkers to spend an extra thirty minutes each day handling customer complaints. This is an example of
a. motivation. b. coaching. c. call to action. d. leadership.
A leader who is demonstrating EML would enforce ethical standards ______.
a. in the right context b. when they are in line with legal standards c. in public d. even if it might cause him to be unpopular