SAP can provide sophisticated tools to support sales and operations planning. Is that all that is necessary for a company to be successful? Support your answer by discussing the departments of marketing and manufacturing


While an integrated ERP system like SAP can provide sophisticated tools to support sales and operations planning, the plan will only be successful if the interested parties are committed to the process. If Marketing and Manufacturing cannot agree on sales forecasts, promotions, and production plans, then the company will find that it is overstocked in some items, running out of others, and spending a lot of money on overtime production and expedited shipping. Successful sales and operations planning depends on developing a culture of cooperation between Marketing and Manufacturing, which usually requires continuous support, encouragement, and enforcement from top management. Changing a company's culture is usually a much harder challenge than the technical challenge of installing new hardware and software.

Business

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