List some differentiation strategies retailers can use to compete successfully in the market
What will be an ideal response?
To better differentiate themselves and generate consumer interest, retailers can use the following strategies:
? feature exclusive national brands that are not available at competing retailers
? feature mostly private-label merchandise
? present distinctive merchandise events
? change merchandise frequently or offer surprise items
? feature new merchandise
? offer merchandise-customizing services
? offer a highly targeted assortment
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Managers at Montaigne Prefecture Glass needed to take some important steps to get out ahead of the growing competition. Recently, new talent had been hired, the training and development budget had been doubled, and cross-functional teams were added to improve information flow. It appears that Montaigne is attempting to become a ______ organization.
A. closed system B. Theory Y C. contingency D. learning E. virtual
A mail panel consists of a large, nationally representative sample of businesses that have agreed to participate in periodic mail questionnaires and product tests
Indicate whether the statement is true or false
Messages which discuss a service’s price or performance are examples of
a. emotional messages b. moral messages c. sensory messages d. analytic messages e. rational messages
A legal process in which one firm pays to use or distribute another firm's resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge is called
A. joint venture. B. contract manufacturing. C. licensing. D. franchising. E. branding.