Which organization is most likely to investigate comparative advertising?
A) Federal Trade Commission
B) World Trade Organization
C) Congress
D) U.S. Postal Service
A
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Bonds issued in a series so that a specified amount of the bond matures each year are called
a. term bonds. b. serial bonds. c. convertible bonds. d. callable bonds.
Which of the following is an example of a new task purchase?
A) purchasing paper clips for the office B) upgrading the local intranet with new technologies C) purchasing a corporate jet aircraft D) purchasing printer and toner for the office
Greyzone, a company that creates customized household furniture, is based in Terrania and is looking to enter other countries as well
The company identifies the country of Nyevka as a good option because the entry barriers for new companies are low in Nyevka. Which statement indicates that Greyzone follows a diversification strategy? A) Greyzone does not modify its products for the Nyevkan market. B) Greyzone leaves the Terranian market entirely in order to establish itself in the Nyevkan market with its current products. C) Noting that Nyevka lacks well-established suppliers of office equipment, Greyzone begins to manufacture and supply office equipment. D) Greyzone manufactures furniture in Terrania and ships it to Nyevka without setting up outlets in Nyevka. E) Noting that production costs are lower in Nyevka, Greyzone shifts its production operations entirely to Nyevka.
Which of the following is NOT a way that marketers classify services?
A) services performed directly on the customer B) services performed directly on the customer's possession C) services performed indirectly on the customer D) services consisting of tangible actions E) services consisting of intangible actions