Marketing-mix models are used almost exclusively by retail businesses
Indicate whether the statement is true or false
FALSE
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An Internet service provider (ISP) is a(n) ________ company
A) pure-click B) brick and click C) brick-and-mortar D) m-commerce E) one-level
Answer the following statements true (T) or false (F)
1. A rich medium of communication is best for nonroutine situations and to avoid oversimplification. 2. If you must tell your subordinate that he is facing a sexual harassment investigation, you should use a lean medium of communication. 3. The danger of using a lean medium for nonroutine matters is overloading; the medium typically provides more information than is necessary. 4. A telephone call is a richer medium than a personal letter.
The ________ is considered the heart of a print ad but is often difficult to get readers to attend to.
A. headline B. body copy C. logo D. visual E. subhead
All of the following are advantages of the test data technique except
a. auditors need minimal computer expertise to use this method b. this method causes minimal disruption to the firm's operations c. the test data is easily compiled d. the auditor obtains explicit evidence concerning application functions