Creativity theorist Alex Osborn describes the point when all ideas are accepted and others' ideas can be used as a springboard for your thoughts as
a. freethinking.
b. hitchhiking.
c. freeloading.
d. thought momentum.
Answer: b
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Most media plans begin with an examination of
A) potential product placements. B) the exact audience or circulation of the prospective media. C) the creative concept of the ad. D) cost per thousand (CPM) of possible media.
Laurel really liked being with her new boyfriend, but also felt frustrated and smothered because she didn't want to spend as much time together as he did. This is an example of the dialectic tension of
a. expressiveness/privacy. b. autonomy/connection. c. change/predictability. d. absence/presence.
Answer the following statement(s) true (T) or false (F)
1.For some gamers, the cyber world becomes more important than the real world. 2.Sometimes, Wikipedia has to lock people out of editing functions. 3.Napster is currently the most popular website for acquiring music. 4.Some interactive media are inherently harmful to users. 5.Players who spend time with video games in which they fight, steal, and deceive can learn that antisocial behaviors are successful in resolving conflicts.
There is no cause/effect order of shots in the sectional analytical
montage.
Indicate whether the statement is true or false.