An appeal to vanity and egotism is the reason that celebrity spokespeople are used so often in advertising.
Answer the following statement true (T) or false (F)
False
This common advertising appeal is admiration. See Exhibit 14.7.
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With a special order decision, relevant qualitative factors include all except
A) the impact of the special order on regular customers. B) the potential of the special order to lead into new sales areas. C) the customer's ability to maintain an ongoing relationship. D) the special order's impact on operating income.
Information ____________ is a broad term encompassing the protection of information from accidental or intentional misuse by persons inside or outside an organization.
Fill in the blank(s) with the appropriate word(s).
Which of the following statements is FALSE?
A) a contract for the sale of a house must be in writing to be valid B) most contracts must be in writing to be valid C) a mortgage on a condominium must be in writing to be valid D) it is always a good idea to put a contract in writing even it is not a legal requirement E) on-line contracts are legally valid contracts
Mila is considering adding a description of the problem she is currently solving. She should ______.
a. not include it, as competition might take the opportunity away b. include it in the pitch deck, perhaps even as early as slide #3 c. introduce it in the beginning of a meeting with possible investors, not include it in the pitch deck d. describe it out loud, not put it in the slide deck