Which of the following statements about C-V-P is false?

a. If the sales price per unit decreases, the break-even point will increase.
b. If the variable cost per unit decreases, the break-even point will decrease.
c. If the total fixed costs decrease, the break-even point will decrease.
d. If the contribution margin per unit increases, the break-even point will increase.


d

Business

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a. True b. False Indicate whether the statement is true or false

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The primary strategic planning tool for guiding the firm's marketing strategy is the ________ plan.

Fill in the blank(s) with the appropriate word(s).

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A) Abstract B) Synopsis C) Appendix D) Table of contents E) Executive summary

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