Answer the following statements true (T) or false (F)
1. The service setting itself does not provide useful information to guests of the organization.
2. Graphics are an important way a service organization is able to communicate information through their service environment.
3. The service environment directly influences the customer’s perception of the quality and value of a service organization.
4. Information embedded in the service environment does not enhance or detract from the customer’s service experience.
1. False
2. True
3. True
4. False
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In a pure ________ attack, the attacker matches its opponent's product, advertising, price, and distribution
A) guerilla B) bypass C) encirclement D) frontal E) flank
Aeropostale is developing a program to get to know its customers. Which of the following is not a reason why Aeropostale needs to understand consumer buying behavior?
A. Customers' reactions to marketing strategy can impact the firm's success. B. All customers are the same when it comes to buying behavior. C. A firm should create a marketing mix that satisfies customers. D. It helps the marketer predict how consumers will respond to marketing strategies. E. The marketing concept stresses that a firm should know its customers.
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Banker's acceptances are frequently used to facilitate trade between firms in the United States and other countries
Indicate whether the statement is true or false.