Describe how a PR professional might apply utilitarianism.
What will be an ideal response?
Utilitarianism predicts possible consequences of various decisions and chooses the outcome with the greatest good for the greatest number of people.
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Overwhelmingly, public companies now use webcasts for a range of outreach purposes
Indicate whether this statement is true or false.
Should Abercrombie & Fitch have sent a representative to appear on NBC's Today show with the MADD president? Why or why not?
What will be an ideal response?
Informational listening includes the ability to _____, which is taking someone’s words and saying them a different way
Fill in the blank(s) with correct word.
public communication (public speaking) differs from other forms in four unique ways. One of those ways is that it includes signposting, which means:
What will be an ideal response?