public communication (public speaking) differs from other forms in four unique ways. One of those ways is that it includes signposting, which means:

What will be an ideal response?


the speaker should preview and summarize main points

Communication & Mass Media

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Having someone describe what a product did for them or how satisfied they are with it, this ad technique is called a(n) ___________

Fill in the blank with correct word

Communication & Mass Media

Audience segmentation means that the speaker can divide the listeners into subgroups

Indicate whether the statement is true or false

Communication & Mass Media

Louise projects a chart about preventing heart disease to a group of senior citizens. The chart lists chemical equations and scientific names for cholesterol and various other substances that influence heart disease, as well as scientific explanations for how they interact. The audience does not learn as much about preventing heart disease as Louise had hoped. What mistake did Louise make in using her visual aid?

A. The content of the visual aid was not relevant to the topic. B. The visual aid was too complicated and detailed for her audience. C. She made the visual aid too simple. D. She didn't explain her visual aid thoroughly enough.

Communication & Mass Media

A desire for self-esteem, sexual fulfillment, and nurturance is usually fueled by ______.

a. passion b. agency c. caring and sharing d. friendship

Communication & Mass Media