Hillside coffee comes in single-serving, self-heating containers. Not only does this benefit people on the go, it is a popular product with people in areas prone to hurricanes or blizzards because they can still have hot coffee when there is no electricity. This demonstrates which benefit of good packaging?
A. societal benefit
B. perceptual benefit
C. communication benefit
D. financial benefit
E. functional benefit
Answer: E
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Indicate whether the statement is true or false
Which of the following is NOT a technique used in integrated marketing communications?
A) product placement in movies and TV shows B) celebrity spokespersons C) third-party sponsorship D) sponsorship of sporting events
If we change a 95% confidence interval estimate to a 99% confidence interval estimate, we can expect the
A. width of the confidence interval to increase. B. width of the confidence interval to decrease. C. width of the confidence interval to remain the same. D. sample size to increase.
________ refer to the formal documents that must be filed at the secretary of state's office of the state of organization of an LLP to form the LLP.
A. Articles of LLP B. Agreements of conversion C. Articles of organization of LLP D. Articles of amendment of LLC