Which of the following is NOT a technique used in integrated marketing communications?
A) product placement in movies and TV shows
B) celebrity spokespersons
C) third-party sponsorship
D) sponsorship of sporting events
C
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James manages his employees by carefully monitoring their production, comparing what they do to predicted schedules and desired budgets. James can best be described as a ______ leader.
A. relationship-oriented B. charismatic C. transformational D. task-oriented E. servant
What does the IRS’s Whistleblower Reward Program have in common with the False Claims Act?
a. Both encourage whistleblowers to file suit against individuals as well as companies. b. Both provide financial incentives to whistleblower citizens in the form of a percentage of money recovered. c. Both provide financial incentives to whistleblower citizens in the form of standardized monetary rewards. d. Both provide total anonymity for the whistleblower.
The sales force of Conway Pools has identified a number of prospects. Which of the following will most likely occur next?
A) The outside sales force will call on all prospects. B) The outside sales force will close the deal with one of the prospects. C) The outside sales force will learn as much as possible about the prospects. D) The inside sales force will attend meetings with qualified prospects. E) The inside sales force will put together a presentation for the prospects.
An individual differences construct that affects a leader’s or leader-to-be’s decisions to assume leadership training, roles, and responsibilities and that affect his or her intensity of effort at leading and persistence as a leader is called ______.
A. Pygmalion effect B. Galatea effect C. motivation to lead D. Golem effect