Long-term customer retention is a cost-effective strategy for most businesses
Indicate whether this statement is true or false.
Answer: T
Communication & Mass Media
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What did the Cincinnati Zoo do that demonstrated it was using the excellence theory in the Harambe crisis?
a. listened to and responded to key audiences b. used social media channels c. relied on owned media channels d. enlisted supporters to provide favorable comments about the zoo
Communication & Mass Media
Nonverbal communication is more important than verbal communication
Indicate whether this statement is true or false.
Communication & Mass Media
Ghosting is part of what disengagement strategy?
a. behavioral de-escalation b. positive tone c. justification d. negative identity management
Communication & Mass Media
Collections of beliefs are called
a. attitudes b. values c. opinions d. motivations
Communication & Mass Media