Doug Selkirk is a sales manager for IBM. He has asked his assistant to prepare an analysis that shows what percentage over or under quota each sales rep was during the last year. This is an example of
A. sales analysis.
B. performance analysis.
C. using natural accounts.
D. target market analysis.
E. the contribution-margin approach.
Answer: B
You might also like to view...
Explain the difference between a finding, conclusion, and recommendation.What is the relationship between them?
______ consists of preparing a detailed report of the simulation study.
a. Experimentation b. Model formulation c. Documentation d. Validation
Often the task of lead qualification is handled by a telemarketing group or a sales support person who frees the sales representative from the time-consuming task by engaging in:
A. prequalification B. database mining C. co-opting D. cold calling E. networking
Breathe RightCNS, Inc. is the manufacturer of Breathe Right nasal strips, a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages. Since their introduction in the United States, Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow, snorers hoping for a sound night's sleep, and allergy and cold sufferers looking for relief from their stuffed noses. Because CNS is a small company, it initially had trouble promoting its product. Then San Francisco 49er Jerry Rice started regularly wearing one, and U.S. sales took off. Today, Breathe Right strips are marketed in more than 40 countries. When CNS decided to expand globally, its size made it look for a partner. It chose 3M because 3M already had a
global market distribution system and because the Breathe Right strips complemented the 3M first-aid product line.Refer to Breathe Right. The same Breathe Right nasal strip you can buy in any pharmacy in the United States can also be purchased in 40 other countries. CNS used a _____ strategy. A. mass marketing B. product invention C. market substitution D. product adaptation E. global market standardization