Saussure used the term signifier and signified in his theory of structural linguistics. Which of the following represents a signifier?

A. A word or an image that represents something.
B. The meaning associated with the word.
C. The relationship between the word and its referent.
D. A word and its pronunciation.


A. A word or an image that represents something.

Communication & Mass Media

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The difference between sex and gender is ______.

a. sex is learned and gender is biological b. sex is biological and gender is learned c. sex is formal and gender is informal d. sex is informal and gender is formal

Communication & Mass Media

What are the main dimensions of interpersonal attraction? What is the “halo effect" and what impact does it have on these dimensions of attraction?

What will be an ideal response?

Communication & Mass Media

Factors that go into determining __________ include proximity, prominence, impact on society and the so-called gee-whiz factor

Fill in the blank with correct word

Communication & Mass Media

When speakers express themselves clearly and simply, they "are viewed as more ______________, and their ideas are judged more positively."

a. vivid b. personal c. informal d. credible e. relational

Communication & Mass Media