As a general rule, the public embraces the idea of paying a subscription fee to view a web site
Indicate whether the statement is true or false
False
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The number of major corporations controlling mass media in the
United States is __________. A.) more than 50 B.) about 40 C.) about 30 D.) about 20 E.) less than 20
When Kiko reviewed the main points in her informative speech, she slowed down her rate of speech, decreased her volume, made sure to articulate each word clearly, and paused between each point
What technique of enhancing audience recall did Kiko effectively employ? A) building redundancy into the speech B) reinforcing key ideas verbally C) pacing the flow of information D) reinforcing key ideas nonverbally
The purpose of the news release is to ______.
A. provide content for an organization’s website B. provide journalists with reading material C. give public relations practitioners something to do D. inform the media about an important topic that deserves public attention
Marshall McLuhan's famous theory that new communication technologies would permit people to become increasingly involved in each other's lives is known as the
A. normative theory. B. cultural theory. C. global village. D. Western concept.