If the introductory statement for a numbered list is grammatically complete, use periods after the items in the list
Indicate whether the statement is true or false
FALSE
If the introductory statement for a numbered list is grammatically complete, do not use periods
after the items in the list. If each item in a list is a complete sentence or a long phrase, use a
period.
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Market segmentation can be best described as the process of ________
A) assigning specific human attributes to a given brand B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs C) evaluating each market segment's attractiveness and selecting one or more segments to enter D) turning marketing plans into marketing actions to accomplish strategic marketing objectives E) maintaining a strategic fit between organizational goals and changing marketing opportunities
Companies whose operations are consistent with stakeholder theory:
A. report lower earnings levels than their competitors. B. include McDonald's, Tri-Com, and Sierra Designs. C. include Johnson & Johnson, eBay, Google, and Lincoln Electric. D. have higher staff turnover rates than their competitors.
Under which of the following theories would the accounting equation be Total Assets = Total Equities (including liabilities)?
a. Residual equity theory b. Proprietary theory c. Entity theory d. Commander theory
In the 1930s and 1940s, the Teamsters Union used strikes and boycotts along with physical intimidation and obstruction to win changes in wages, hours, and working conditions. This is an example of:
A. Business unionism. B. Uplift unionism. C. Jungle unionism. D. Social unionism.