Market segmentation can be best described as the process of ________
A) assigning specific human attributes to a given brand
B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs
C) evaluating each market segment's attractiveness and selecting one or more segments to enter
D) turning marketing plans into marketing actions to accomplish strategic marketing objectives
E) maintaining a strategic fit between organizational goals and changing marketing opportunities
B
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The Brand Corporation's January 1, 2018 balance sheet reports a net pension liability of $243,000. On December 31, 2018, the projected benefit obligation was $4,975,000, the fair value of the plan assets was $4,679,000, and the accumulated benefit obligation was $3,482,500. The December 31, 2018 balance sheet should report a net pension liability totaling:
A. $3,482,500 B. $4,975,000 C. $243,000 D. $296,000
The uses of retail and wholesale audit data include all of the following except ________
A) identifying shelf space allocation and inventory problems B) establishing profiles of specific user groups C) developing sales potentials and forecasts D) analyzing distribution problems
EAW is the default position on which courts will rely until and unless an exception can be demonstrated. The burden of proof lies with the dismissed employee to show that she or he was unjustly or illegally fired. Due process and ________, whether instituted as part of internal corporate policy or through legislation, would reverse this burden of proof and require employers to show cause to justify the dismissal of an employee.
Fill in the blank(s) with the appropriate word(s).
A company that uses data mining is unlikely to need a data warehouse, as the company's data is constantly in use
Indicate whether the statement is true or false