The key to a successful radio talk show is having

a. identifiable personalities.
b. interviews with celebrities.
c. good calls from listeners.
d. a current controversy.


a

Communication & Mass Media

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In a brief essay, explain how Apple has become a major player in the media business.

What will be an ideal response?

Communication & Mass Media

Movement to mark a transition in a speech should occur at the __________ of a sentence

Fill in the blanks with correct word

Communication & Mass Media

A newspaper photographer has taken a disturbing picture of a fatal accident caused by a drunk driver. The paper’s photographer and editor decide to run the photo, despite the pain it will cause the family of the people in the accident, because they feel that it will lead to people doing more to prevent drunk driving and perhaps save some lives. When they make this ethical decision to put the good of the public at large over the needs of the victim’s family, they are making use of which of the following ethical principles?

A. Kant’s categorical imperative B. Aristotle’s golden mean C. Rawls’s veil of ignorance D. John Stuart Mill’s principle of utility

Communication & Mass Media

Even though Marta didn't convince her audience to give up their current cell phone carriers, she had done the best she could and was ethical in her speech. Which standard does this evaluation address?

A. redundancy B. artistic C. outline D. expediency

Communication & Mass Media