Only ordinal data can be obtained using rank-order scales.
Answer the following statement true (T) or false (F)
True
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A back-of-the-envelope approach to calculating lifetime customer value (LCV) is a margin "multiple," which can be used to multiply the current margin generated by each customer to estimate the LCV
This multiple is shown by the formula: r/(1 + i + r). In this formula, "r" stands for: A) retention rate for the product. B) failure rate for the firm's products. C) rate of return of the product by the customers. D) the reliability of the product.
All of the following were factors that precipitated the growth of MOTO except:
A. the national toll-free call system. B. the growth of the cellular phone industry. C. falling long distance telecommunications prices. D. the growth of the credit card industry.
What is “power of peers” applied to job sharing?
What will be an ideal response?
In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion, _____ represents the degree of difficulty involved in understanding and using a new product
a. complexity b. compatibility c. observability d. trialability