Wrugged Woolens, Inc, a U.S. corporation, sets up a specialized marketing organization in Scotland by appointing a foreign agent. This is called
a. direct exporting.
b. indirect exporting.
c. a joint venture.
d. piracy.
b
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A(n) ________ is a scale whose numbers serve only as labels or tags for identifying and classifying objects with a strict one-to-one correspondence between the numbers and the objects
A) ordinal scale B) interval scale C) ratio scale D) nominal scale
______ cultures have clearly defined roles for men and women.
A. High uncertainty avoidance B. Individualistic C. Feminine D. Masculine
A company promoting its product through product placements in movies would benefit from
A. strong control upon messages. B. potentially high exposure. C. broadened appeal. D. low absolute cost. E. lack of clutter.
Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands, no more and no less?
A. inventory control B. distribution implementation C. materials handling D. order processing E. supply chain supervision