______ cultures have clearly defined roles for men and women.
A. High uncertainty avoidance
B. Individualistic
C. Feminine
D. Masculine
D. Masculine
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If managers evaluate the quality of the entire project based on the quality of the report and presentation, which reason for the importance of the report and presentation most applies?
A) Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation. B) The involvement of many marketing managers in the project is limited to the written report and the oral presentation. C) Management decisions are guided by the report and the presentation. The researcher should assist the client in evaluating the research process in retrospect. D) The report and presentation are the tangible products of the research effort.
Which of the following will most likely be included in the "price" component of a company's marketing mix?
A) packaging B) sales promotion C) brand name D) inventory E) discounts
When considering a new applicant for a position, when should a manager ask about conviction history?
a. at the end of the initial interview b. at the beginning of the initial interview c. on the job application form d. when scheduling an interview
In the formula y=a+bX, 'y' represents
a. Fixed costs. b. Variable costs. c. Mixed Costs. d. Total costs.