As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?
A) to point out competitors' points-of-difference
B) to emphasize competitors' points-of-difference
C) to rationalize competitors' perceived points-of-difference
D) to globalize competitors' perceived points-of-difference
E) to negate competitors' perceived points-of-difference
E
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________ are consumer promotion offers to consumers of savings off the regular price of a product, flagged on the label or package
A) Coupons B) Rebates C) Price packs D) Premiums E) Samples
For complex purchases, the buying center will typically decide what type of sourcing to use in the ________ stage of the business buying decision process
A) problem recognition B) information search C) alternative evaluation D) product and supplier selection E) postpurchase evaluation
What is the chief advantage of the periodic system?
A. Immediate feedback on the inventory on hand at any time during the period B. Timely discovery of losses due to theft C. Better control over inventory D. Efficiency and ease of recording
Linda had a swimming pool constructed at her house. Her physician advised and prescribed to her that the pool would slow the effects of her degenerative disease. The pool was not suitable for recreational use. Prior to the construction of the pool, the fair market value of her house was $172,000. After the construction of the pool, the appraised fair market value of the house was $181,000. The cost of the pool was $13,000. What is the amount of Linda's qualified medical expense (before considering limits based on AGI)?
A. $9,000 B. $0 C. $4,000 D. $13,000