Companies create codes of ethics in order to make ethical decision making more predictable
Indicate whether the statement is true or false.
Answer: TRUE
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A marketing mix strategy differs from a strategic market plan in that a marketing mix strategy ________
A) is a long-term strategy B) needs to be reviewed each year C) has specific performance objectives D) has a 3- to 5-year time horizon E) has a 5-to 10-year time horizon
What is the adjusting entry for that portion of revenue received in advance which has now been earned?
A) Unearned Revenue - Debit; Cash - Credit B) Unearned Revenue - Debit; Service Revenue - Credit C) Service Revenue - Debit; Unearned Revenue - Credit D) Cash - Debit; Unearned Revenue - Credit
Michael Porter (1980, 1985) suggested that factors such as initial capital requirements, the threat of price-cutting by established firms and the level of product differentiation represent _______ for new-firm entrants into markets.
a. Barriers to entry b. Opportunities c. Market ideas d. Threats
Which of the following is not an example of applications software?
A) operating systems software B) inventory record-keeping programs C) spreadsheet packages D) word-processing software